1/4/2024 0 Comments Syte visual conception ltdThe patents at issue identify their improvement over the prior art by stating that nothing in the prior art covers the disclosure of color analysis such that the user can select the hues and colors that the system will suggest. This method is portrayed in Figure 2 of each of the patents. When applied in this manner, the patented technology is directed to taking an image with a cell phone camera, conducting a color analysis to identify the main color of the image, searching a database for complementary colors, and returning real time feedback of stored images to overlay on top of the initial image. The ’928 and ’688 patents are both titled “System and Process for Automatically Finding Objects of a Specific Color.” They claim systems, apparatuses, and methods for capturing, transmitting, and outputting data in a way that “improves the functioning of the mobile phone.” One application of the patented technology is to utilize it in an augmented reality application. Syte-Visual’s complaint concludes by asking the Court to find infringement and award preliminary and permanent injunctions, money damages, and reasonable attorney’s fees. Syte-Visual alleges that Slyce “sells or otherwise provides” the infringing technology to Home Depot for use in the mobile application, and thus, Slyce also infringes the patents. This distribution is the basis for Syte-Visual’s indirect infringement claims, specifically induced and contributory infringement. The complaint further alleges that Home Depot distributes and makes available to the public its mobile application to customers for their own use. The complaint alleges that Home Depot and Slyce Acquisition are responsible for direct or indirect infringement of the patents at issue through Home Depot’s mobile application and its visual search/overly feature. On January 16, 2020, Syte-Visual acquired ownership of the ’928 and the ’688 patents by assignment from the original inventors. The case is captioned Syte-Visual Conception Ltd. and Slyce Acquisition Inc., alleging that they infringe U.S. On February 27, 2020, Syte-Visual Conception Ltd. In this installment, we highlight a recent case filed in the Northern District of Georgia. As we follow the proceedings in a continuously updated thread of articles, we discuss the AR/VR technologies involved, the intellectual properties at issue, and the litigation strategies and tactical maneuvers of the parties in litigation. In this series, we shine the spotlight on legal proceedings involving AR/VR technology. In 2014, Helge Voss, Idan Pinto, Lihi Pinto Fryman, and Ofer Fryman established Syte in Tel Aviv, Tel Aviv.This is our second thread of articles in our Augmented Reality/Virtual Reality Litigation Update series. Up to date, Syte has raised $71 million from investors including Viola Ventures, LG Tech Ventures, NHN Ventures, Kreos Capital, Naver Corporation, Commerce Ventures, Storm Ventures, Axess Ventures, La Maison, MizMaa Ventures, Magma, Naver Corporation, Line Corporation, Reimage Ventures, North Base Media, and KDC Ventures. Their camera solution enables shoppers to take a picture of a product that inspires them and search for visually similar products within a retailer’s site. The B2B enterprise's solution includes camera search, augmented site search, personalization engines, and smart in-store tools, empower shoppers to discover and purchase products instantly. It is a provider of visual AI technology that aims to improve retailers’ site navigation, product discovery, and user experience by powering solutions that engage and convert shoppers. Syte develops a product discovery platform designed to transform the way people search and shop online.
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